5 Reasons That Should Convince You to Acquire A Broad Overview Of Portable Hyperbaric Abducted Children Time to Apply Affordable Health Insurance in North An Insight On Monoplace Hyperbaric Oxygen Application Areas Of Vacuum Chambers Bespoke Trophies and Medals from Jaycee Bhagtani Sapphire Affordable Spaces Bhagtani Sapphire Magnificence Living at Dahisar Bhagtani Sapphire Splendour Living Bring Home In North Dakota Chamber of Commerces Are Outdated Characteristics of Different Vacuum Chambers Climate Change Could bring New Opportunities Comprehensive understanding of the measures to benefit Corrosive Gas Test Chambers Manufacturer in India Education Jobs in North Dakota Escape Paralysis and Why Abuse Ever Heard of Farmers Evolution Of Hyperbaric Therapy Fannie Merritt Farmer Mother of the American Farmer Wants a Wife Farmers Auto Insurance Company Review Farmers Insurance The Skeptics Review Farmers Markets Are Everything To Local Farmers Need to be Paid Feeling Trapped in Resentment Here Are Five Four Types of Marketing Getting Every Penny on the Table How Jaycee Dugard Became Free News How To Earn Off Farm Humidity And Humidity Test Chamber Manufacturer Jaycee Dugard One Year Later Jaycee Lee Dugard Nancy and Phillip Jaycees Family Should Use the Press Keep on Keepin on Until Know Your Ego Lost and Found the Case of Jaycee Lucrative North Dakota Jobs Inviting Making the Most of Your Motorhome Lodgings In North Dakota Moving to North Dakota North Dakota Casinos North Dakota Housing and Other Striking North Dakota Real Estate North Dakotas Revitalization Plan Oil Rig Jobs North Dakota Employment Online Farmer How A Typical Plant Test Chamber And Customized Plant Test Chamber For Research And Development Portable Mobile Customized Mortuary Cold Chamber Rahul Gandhis efforts bring Rahul Gandhis struggle for farmers Reconnecting with Nature and the Past Reenergize Yourself through North Dakota Romantic Destinations in North Dakota Should You Buy An Autoclave With So You Want To Be A Farmer So2 Test Chamber Used Some North Dakota Residents Should Step Up and Make A Difference Stormpay 12 Daily Pro and the Internet Stress and Time Management 17 Tips Temperature Controlled Salt Spray Fog Test Testifying For the Future of Maryland The Bakken Oil Field In North The Benefits of Hyperbaric Chambers The Complexities of Long Term The First Line Manager Define The History of the Farmers The Jaycee Lee Dugard Case Why We Must The Kidnapping of Jaycee Dugard News The chamber was founded Advertising Broadcast Ultra Low Temperature Test Chamber For Pharmaceutical Unique Tax Rules For Farmers and Ranchers Value Galore Found in Chamber Where to Meet Singles in North
A Brief History Of The Master Advantages Of Public Relations Antispam Organization Are You A Reality Asics Cricket Partnership Off To A Winning Attend A Celebrity Shoe Brief Information About Master Limited Choosing The Right Shotgun Core Values Creativity Produces Profit Creativity Customs trade Partnership Against Definition Of Creativity Discover Your True Reality From Does Your Morning Routine Support Exercises To Encourage Creativity Five Common Causes Of Employee Golf Tips Healthy Weight Loss Is A Partnership Hmb Oddity Muscle Building Supplements Research How To Deal With Consumer Motivation Imagine How Creativity Works Integrate Creativity Into Your Life Knowing When To Take Action Make The Most Of Time Making Your Wish List Mistakes In Conducting Online Market Noc Services For Organization Help Organization For The Home Outlining An Authentic Research Paper Panda Research Scam Debunked Panda Research Scam Doesnt Hold Part 2 Asset Protection Partnership Metrics A Way To Measure Personal Development Plan Template Price Action Forex Trading Strategies Proper Sprinting Technique Using Reality Tv Shows For Entertainment Research Paper Topics Make Six Steps To Innovative Action Surviving Infidelity Advice Teacher Success Hinges On Organization The Ethics Of Phase The Harsh Reality And Beginners The Importance Of Action The Importance Of Market The Mres Clinical Research Masters Course The Perks Of Hiring A Professional The Reality Of Becoming A Truck The Reality Of Reality Tv Things To Consider In Partnership Establishment Three Myths About Creativity Top 5 Benefits Of Home Organization What Makes A Good Where Does Creativity Come From Who Is Big Pharma Drug Company Why Are Reality Shows So Popular Why Should You Be Trading Price Your Self help To Creativity
What Makes A Good Call To ActionIn my Local Area Marketing and Get More Face To Face Sales presentations, I talk about making it easy for the customer to buy. One element of this is a clear instruction on what you want your customer to do. In essence, a good Call to Action.
Without knowing it, we are surrounded by Calls to Action. Think of some of the commercials you have seen or heard, or interactions you may have had at a shopping centre. You will have heard:
â€śCall in the next 15 minutes and get a bonus â€¦.â€ť
â€śUse EFTPOS when you next go shopping.â€ť
â€śAmerican Express, donâ€™t leave home without it.â€ť
â€śHave you had your Inner Health Plus today?â€ť
â€śDid you want fries with that?â€ť
â€śDid you want to take advantage of our 2 for $5 chocolate bars?â€ť
So what makes a good call to action? Unfortunately there are no hard and fast rules. Each target market and each buying modality has a different approach. While there are no hard and fast rules, there are definitely some key principles to be considered.
Start with the Call to Action
When preparing an advert, writing an article, creating a commercial you MUST know what your call to action is before you start. Knowing the call to action will help sculpt what you are creating. The body of your content will be providing the evidence to support your reader or prospect to take action.
Make the Call to Action Crystal Clear
Quite simply, confused minds never buy. So even if you are giving something away, a confused person will not claim it. Having multiple actions or confusing statements around the action will prevent people from taking it. Separate the call to action from the body of the text or the initial information so there is no mistaking exactly what the audience is expected to do.
Have a Strong Why
For anyone to take advantage of the offer, the Why needs to be strong for them. It can be evidence of success, a free trial, a discount, additional bundling of items or even a guarantee of results. Different audiences will have different drivers but you must be clear on what will appeal to your target market and build that in to the call to action. The why may be initially mentioned or alluded to in the advert or article copy to get the audience ready for it. Whatever the reason, it has to be attractive and offer value to the audience.
Lay the Foundation for Action
Letâ€™s be honest, a simple line saying â€śCall Nowâ€ť will not bring about action. The foundation or need for action has to be built into the copy to make it happen. Infomercials are brilliant at this. Essentially, you need to highlight the problem that your product or service will solve. Your target audience needs to see their own pain in the copy. You can then show them how you solve the pain or get them to take action to find the solution to your pain.
Mind Your Language
Use the appropriate language to describe the urgency of the offer. This not only relates to the words you use but also to the emotive sense you create. Direct the audience to take action with words like:
You can create a desire for the audience to act using phrases like:
Register in the next 5 minutes for....
Order now and get a free gift
Call now and you also getâ€¦
Be one of the first 10 people whoâ€¦
To get your free copy ofâ€¦.
For a limited time onlyâ€¦
Deliver on Your Commitment
Too often business are so focussed on getting the prospect to act, they forget to respond. If you are offering something for the first 15 who respond, be sure you deliver it. One of my wives once got excited by an infomercial for some Victoria Principal cosmetic. She called and was advised that the phones were incredibly busy and they would call back if we left a number. We never got the return call and they lost a significant sale!
It can be easy to set up technology to respond to your enquiries giving the free ebook, download or special report. Make sure you systemise your response (whether you use technology or not) so that EVERYONE gets what they are promised. If you donâ€™t deliver on your promises, it will not take long for your name and that of your business to be mud in the marketplace.
Research Your Customers
Clients often ask â€śWhat is the best offer to encourage prospects to respond to a call to action?â€ť The answer lies with your customers. They know exactly what their problems are and what it will take for them to act on them. Using a simple tool like Survey Monkey with the right questions will tell you what the burning desires or problems of your customers are. Use this research to craft your Call to Action.
All rights reserved
Copyright © 2013 The ORCA Partnership